Get your whole team enabled on the newest CA release!!!
What is CA 11.1 BP Virtual Enablement Day?
Join us for our CA BP Virtual Enablement day to get a deep dive into everything about the newest Cognos Analytics release. It’s free to join and you’ll get access to valuable info and connect with our experts – register your whole team as there is something for everybody throughout the day.
Who should attend?
Worldwide IBM Business Partners
BP Executives
BP Sellers
BP Tech Sellers
BP Marketers
What to expect.
Release Overview
Feature Deep Dives
Use Cases
Messaging
Marketing Asset Highlights
TRACKS
Executives
Sellers
Be in the know about the big release for Cognos Analytics and how your company bring it to your new and existing clients.
Get the background you need to share with your clients and new targets.
Tech Sellers
Marketing
Get the in-depth training you need to be an expert on what's new in Cognos Analytics.
Learn about the basics release, plus all of the background on the marketing targets and all of the new assets that will be available to you.
AGENDA
All times presented in Eastern Time
Executive
Marketing
Sales
Technical Sales
Opening Remarks - Paul Ambraz
9:00 AM
Overview of Cognos Analytics 11.1
A Personal Analytics Experience Driven by AI
Matt Denham
IBM Cognos Analytics Product Roadmap Overview
Kevin McFaul
10:00 AM
Moderinizing Cognos Licensing
Douglas Bonnano
Moderinizing Cognos Licensing
Douglas Bonnano
11:00 AM
A Deep Dive on the New Marketing Messages
Graham Turney
Data Preparation and Modelling with IBM Cognos Analytics
Michael McGeein
Cognos Analytics Q4 Sales Plays
Douglas Bonanno
Marketing Assets
Katie Schafer
Cognos Analytics 11.1: How does it stack up? A Competitive Update
Sami El Cheikh
12:00 PM
What's New in Cognos Analytics 11.1 Dashboards
Matt Denham
Navigating IBM Partner World
Oscar Llarena
Monetization of CA 11.1 Release
Douglas Bonanno
1:00 PM
Co - Marketing
Lori Peterson
MD&I Session
Kirtana Raja
Feature Deep Dive: Reports
Rachel Su
The Evolution of Business Intelligence
Brian McGoff
2:00 PM
Deep Dive - Exploration
Leah Hostetler
The Benefits of Financing
Wendy Lamont
3:00 PM
Shoot for the Encore: Make them Want to See More
Michael Peter
Using LinkedIn for Thought Leadership and Lead Gen
Ana Fernatt
4:00 PM
SPEAKERS
Rachel Su
Graham Turney
Paul Ambraz
Leah Hostetler
Offering Manager
IBM Business Analytics
Product Marketing
IBM Business Analytics
Director of Marketing
IBM Business Analytics
Offering Manager
IBM Business Analytics
Douglas Bonnano
Kevin McFaul
Michael McGeein
Katie Schafer
Global Sales Executive
IBM Business Analytics
IBM Analytics Product Manager
IBM Business Analytics
Senior Offering Manager
IBM Business Analytics
Head Writer & Content Director
IBM Business Analytics
Matt Denham
Sami El Cheikh
Oscar Llarena
Lori Peterson
Offering Manager
IBM Business Analytics
Associate Offering Manger
IBM Offering Management
End to End BP Experience Lead
IBM PartnerWorld
WW Channels Marketing Manager
IBM Business Analytics
Wendy Lamont
Brian McGoff
Michael Peter
Dave Albert
Channel Global Financing Lead
IBM Business Analytics
Global Business Unit Executive
IBM Business Analytics
Worldwide Technical Sales
IBM Business Analytics
Global BP Segment Lead
IBM Data Science
Christine Woodhouse
Nickolaus Plowden
Ana Fernatt
Kirtana Raja
BP Marketing Manager
IBM Business Analytics
Product Marketing Manager
IBM Business Intelligence
Social Content Strategist
IBM
Market Intelligence Advisor
IBM Business Analytics
This virtual event is brought to you by IBM Community.
Leah Hostetler is an Offering Manager with IBM Business Analytics. As a CPA with over 15 years’ experience in the software industry, Leah is keenly interested in applying technology to solve business problems. She is currently focused on providing analytics to everyone through self service in Cognos Analytics and has been influential in the release of the new Exploration capability. Her priorities are ease of use and the user experience.
Paul is responsible for Marketing Globally, supporting the Business Analytics and Data Science product portfolio of IBM. Paul first joined IBM in 1998 as a Marketing Specialist and has continued his career in roles both regionally and worldwide crossing numerous disciplines and brands. Prior to his current role, Paul most recently held leadership positions in Corporate Headquarters in New York as the Marketing Operations Analytics Leader and in China as the Marketing Center of Excellence Leader supporting China, Japan and Korea.
Graham Turney is an experienced business leader with 6+ years dedicated to acquisition marketing within the startup community. I'm primarily a people manager and problem solver who enjoys taking broken processes and making them work. This often means working across multiple teams within the organization to uncover and implement a solution.
Michael McGeein is a Senior Offering Manager in Business Analytics. Currently he is focused on data modelling in Cognos Analytics, part of the Business Analytics division. He was one of the Offering Managers who brought Watson Analytics to market. Previously he was on the Business Intelligence team and has been part of IBM Analytics for more than 10 years. During that time Michael was heavily involved in reporting and dashboarding, driving the business user experience in the product management team. He is a Chartered Professional Accountant (CPA, CA), and has worked in analytics product development for more than 20 years.
Kevin McFaul, an IBM Analytics Product Manager has been a key driver in the evolution of Cognos Analytics to a modern BI platform. His is involved in a variety of aspects of the analytics portfolio. His commitment to improving the business user experience is evident in his current areas of focus - Dashboarding and Storytelling - a new way to empower users to communicate their data and findings in a more effective and engaging manner. He is passionate about continuously driving the future evolution of Analytics to enable all users to realize its potential.
Head Writer & Content Director, IBM Business Analytics
Katie has 10 years of professional writing, editing, and creative storytelling experience, with the last 3 years specializing in content marketing.
Oscar Llarena
End to End Experience Lead, IBM PartnerWorld
In addition to Oscar's current and ever maturing career in UX for various reputable advertising agencies, my technical background with industry leaders such as IBM, Harcourt Publishing and Crispin Porter + Bogusky has immensely diversified his experience and his approach. Those incredible professional opportunities along with a growing interest in the creative process evolved into a passion for User Experience.
Associate Offering Manager, IBM Offering Management
Sami El Cheikh is an Associate Offering Manager in Business Analytics. He recently finished his MBA at McGill University in both Global Strategy as well as Business Analytics and has led a project with IBM’s Watson Health around Blockchain during his tenure as an intern at IBM. Four months as a member of the Business Analytics team, Sami is now focused on Reporting, Conformance and the overall competitive landscape.
WW Channels Marketing Manager, IBM Business Analytics
Lori is a high energy, value oriented, hands-on leader. She effectively manages Worldwide and GEO functional and cross-functional teams to execute and deliver what is needed for customers. Strong communication and negotiation skills and the ability to bridge from strategic to tactics,. Passionate team player who drives teams to achieve business results.
Worldwide Technical Sales Leader, IBM Business Analytics
Michael is responsible for developing strategies and messaging to drive sales of IBM business analytics solutions through our partner ecosystem. He works with sellers and tech sellers on specific opportunities; understanding requirements and creating compelling proposals. Using what he's learns from field engagements I interact with product management to ensure solution gaps are addressed.
Global Business Unit Executive, IBM Business Analytics
Brian McGoff is the Global Business Unit Executive for IBM Business Analytics. In this role Brian is focused on building strong teams and support for delivering enhanced business outcomes to clients worldwide by optimizing the use of next generation analytics, data solutions, and services linked directly to key operational systems.
Global Business Partner Segment Lead, IBM Business Analytics
Dave Albert is responsible for Global Sales and Business Development for the Business Analytics Tools segment in IBM’s business partner organization. Dave has 20 years of experience in the business intelligence and analytics space. His current focus is centered on business partner success and growing the ecosystem of business analytics among IBM’s business partner community. Dave started with Cognos in 1998 and his experience is sales, marketing and technical services have allowed him to be a positive influence in the analytics space. He is based in Ottawa, Canada
Ana Fernatt is the social content strategist for IBM Global Business Partners. She has more than a decade of experience in social media and four years with IBM.
Nickolus Plowden is a Product Marketing Manager for the IBM Business Intelligence product portfolio. Nickolus has over 25 years of experience in B2B product management and marketing roles in the telecommunications, aerospace and defense, and analytics industries. His role as a business analytics advocate for IBM enables him to use his industry knowledge to share the benefits of using analytics across organizations to make better, more informed business decisions.
Market Intelligence Advisor, IBM Market Development & Insights
Kirtana Raja is a market development advisor supporting IBM’s Business Analytics and Data Science business. Using data-driven and market research techniques to uncover and synthesize insights, Kirtana creates informative POVs on the analytics market to educate internal senior executives about where to focus their time and investment
Rachel Su
Offering Manager, IBM Business Analytics
Rachel Su is an Offering Manager for Cognos Analytics. She has over 10 years of experience in different areas of Cognos. Her current area of focus is Cognos Analytics reporting. She is passionate about analyzing the market landscape, as well as transforming and modernizing Business Intelligence. She also has proven track record of delivering complex product features.
Douglas Bonnano
Global Sales Executive, IBM Sales
Douglas is a progressive sales executive, strategist and technologist with a 20+-year track record in repeatedly exceeding goals and tackling complex challenges to deliver results. Known as a model leader to others, who tenaciously approaches and achieves business objectives, with the unique ability to manage large teams without losing sight of the need to work closely with the customers and the employees to ensure their success
Matt Denham
Offering Manager, IBM Business Analytics
Matt has been working with Business Analytics products at IBM for 12 years with experience in design, marketing, sales, support prior to joining offering management specializing in Cognos dashboards.
Wendy Lamont
Channel Global Financing Lead, IBM Business Analytics
Wendy Lamont is currently Channel Global Financing Leader, responsible for financing solutions in our Channel Partners and across all IBM business units. Prior to her current role, Wendy has had direct experience with many IBM Brands, including GBS, Sales & Distribution (MidMarket & Global), Systems and Digital. And, in addition has led several client-focused global transformations, including, but not limited to, Business Procurement Outsourcing, Buy/Sell Center and launch of first Digital SaaS Business (as a unit). Although working in North Castle, NY regularly, Wendy calls NYC home.
Christine Woodhouse
BP Marketing Manager, IBM Business Analytics
Christine is an energetic and creative marketing leader whose passion is to create outstanding marketing campaigns that are integrated into all facets of end-user and channel partner communications, promotions and lead generations strategies. Extensive experience managing digital marketing initiatives, product positioning and messaging development, large IT trade shows, content strategy development and execution. Heavy focus on metric centered success analysis.
