Paul Ambraz

Head of Marketing

IBM Data Science and Business Analytics

Opening Remarks

Paul Ambraz, Director of Data Science and Business Analytics Marketing will welcome you to the event and provide highlights for the day

Rachel Su

Offering Manager

IBM Business Analytics

Feature Deep Dive: Reports

Simplifying report creation process is on everyone’s wish list. Through this interactive demo session, you will learn how to build sophisticated, professional reports in a matter of minutes with reusable assets and highly customizable objects using Cognos Analytics 11.1 Reporting. 

Leah Hostetler

Offering Manager

IBM Business Analytics

Feature Deep Dive: Exploration

Exploration is a new workspace within CA, designed for the free flow of ideas as you look for answers to business questions. With a low barrier to entry, any user can get started quickly, either directly from data or from existing visualizations in a dashboard or story. Join us at this session to see how the new Exploration capability introduced in Cognos Analytics 11.1 aims to help every user gain instant insight into their data.

Matt Denham

Offering Manager

IBM Business Analytics

Overview of Cognos Analytics 11.1 - A personal analytics experience driven by AI

The latest release of Cognos Analytics adds a number of exciting new capabilities that make advanced analytics more accessible and easier to use for business users. We've infused augmented intelligence across all aspects of the exploration, creation and analysis processes. This session will provide an overview of trends in the BI market, an examination of the pain points experienced by BI users today, and a feature-by-feature summary of how the new CA 11.1 addresses those pain points with AI.

Kevin McFaul

IBM Analytics Product Manager

IBM Business Analytics

IBM Cognos Analytics Product Roadmap Overview

If you’re like most organizations, your business requirements span a spectrum of managed and self-service analytics and the pace of change is unprecedented. This session will update you on recent enhancements to IBM Cognos Analytics (formerly IBM Cognos Business Intelligence) and share how these enhancements are moving forward together to meet your analytics needs. We’ll share some market reactions and offer a view into the possible future of modern self-service and managed reporting.

Douglas Bonnano

Global Sales Executive: Embedded Solutions & Digital Marketplaces

IBM Business Analytics

Modernizing Cognos Licensing

Updates and changes planned for the upcoming year to the Cognos Analytics Licensing model. Our new multi-tenant and dedicated cloud strategy as well as updates to our on-premise license model will be outlined.

Graham Turney

Product Marketing

IBM Business Analytics

A Deep Dive on the New Marketing Messages and Creative for Cognos Analytics

The new release of Cognos Analytics 11.1 is focused on making it faster and easier for business users to make use of analytics for better results. This session will provide marketing professionals with a detailed overview of the new target personas, their pain points, and the benefits of the new release in meeting their business needs.

Douglas Bonnano

Cognos Analytics Q4 Sales Plays

This session will cover the Cognos Analytics Q4 sales plays available for business partners..

Global Sales Executive: Embedded Solutions & Digital Marketplaces

IBM Business Analytics

Michael McGeein

Data Preparation and Modelling with IBM Cognos Analytics - Everything You Need to Know 

This session will cover an brief introduction to Data modules in Cognos Analytics, with deeper coverage of the changes and additions released in the Cognos Analytics 11.1 release. There will be a slide presentation, demos and a Q&A period. The demos will focus on aggregation roll up, relative dates, and ease of use additions.

Senior Offering Manager

IBM Business Analytics

Katie Schafer

Care, Consider, Choose – Marketing Assets Throughout the User’s Journey

See what new marketing assets have been created for the IBM Cognos Analytics 11.1 launch and learn how you can leverage these assets to support the user’s journey.

Head Writer & Content Director

IBM Business Analytics

Sami El Cheikh

Cognos Analytics 11.1: How does it stack up? A Competitive Update

IBM Cognos analytics 11.1 includes tons of new enhancements, from a new Exploration feature and a conversational Assistant to row-level security in data modules and custom color palettes in dashboards and reports. In this session, we’ll take a closer look at how Cognos’ latest release compares with competing products in the Business Analytics space.

Associate Offering Manager

IBM Offering Management

Matt Denham

What's New in Cognos Analytics 11.1 Dashboards

The latest exciting release of Cognos Analytics introduces many stunning new ways to interact and visualize data like never before. Come to this webcast to see how the infusion of cognitive capabilities makes is easier than ever to understand your data and beautiful dashboards.

Offering Manager

IBM Business Analytics

Oscar Llarena

Navigating IBM PartnerWorld

Do you find yourself with more questions than answers after trying to navigate the deep abyss that is the PartnerWorld website? This session is to help you, the BP with simple shortcuts and tricks to find the information you are looking for quickly, by highlighting some of the main elements that can easily be missed.

End to End BP Experience Lead

IBM PartnerWorld

Douglas Bonnano

Monetization of new CA 11.1 release

We will share the top reasons why your on-prem clients should be moving to Analytics Explorer license or adopting a hybrid license model approach.

End to End BP Experience Lead

IBM PartnerWorld

Lori Peterson

WW Channels Marketing Manager

IBM Business Analytics

Leverage IBM Co-marketing for Cognos Analytics 11.1

IBM has a strong Business Analytics co-marketing program – built for you. From a collection of assets to automated email campaigns to content syndication to co-marketing funding, IBM wants to help you market your Analytics solutions. Join to learn how you can leverage the IBM Digital Marketing Campaign engine and co-marketing funding to drive leads.

Brian McGoff

Global Business Unit Executive

IBM Business Analytics

The Evolution of Business Intelligence and Analytics Governance

Insights and predictions from meeting with over 1000 companies around the world to discuss their current analytics environments and future strategies. We will explore how global and local companies are adapting to the data and analytics needs of their business leaders and front line workers while managing security and governance risks. We will also demonstrate how IBM's Business Analytics portfolio uniquely aligns to the current and future needs.

Wendy Lamont

Channel Global Financing Lead

IBM Business Analytics

IBM Financing Helping Business Partners Win with IBM Business Analytics

Learn some of the key benefits and strategies for using IBM Global Financing, for Software and SaaS, to help IBM's Business Analytics Business Partners close more deals faster.

Michael Peter

Worldwide Technical Sales Leader for Embedded Analytics

IBM Business Analytics

Shoot for the Encore: Make them want to see more

Our success with CA 11.1 will depend on spreading the message and building the excitement. Your goal should be to have people in your audience want to learn more and advocate for others to see it – your encore. In this session we will focus on presentation and demo approaches that have proven to resonate with early audiences.

Kirtana Raja

Market Intelligence Advisor

IBM Market Development & Insights

Exploring the BI Market: Trends, Opportunities, and User Needs

This session will explore the Business Intelligence (BI) market in which Cognos Analytics plays, focusing on key trends, opportunities, and user needs. Come to better understand how the market views BI in order to better position Cognos within your own.

Ana Fernatt

Social Content Strategist


Using LinkedIn To Increase Your Personal and Professional Eminence

In today's session, learn how to improve your LinkedIn profile, tips on networking and how to best use the platform to increase your personal and professional eminence.

More to be announced soon

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